Apple announced, this week at the Geneva International Motor Show, that leading auto manufacturers are rolling out CarPlay, the smarter, safer and more fun way to use iPhone in the car. CarPlay gives iPhone users an incredibly intuitive way to make calls, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri without distraction.

 Apples new Carplay will be available this week in V Ferrari, Mercedes-Benz and Volvo. Other manufactures will bring CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.

Once iPhone is connected to a vehicle with CarPlay integration, Siri helps you easily access your contacts, make calls, return missed calls or listen to voicemails. When incoming messages or notifications arrive, Siri provides an eyes-free experience by responding to requests through voice commands, by reading drivers’ messages and letting them dictate responses or simply make a call.

Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5. CarPlay will be available in select cars shipping in 2014.