Audi to Focus More on SUVs
Last year Audi announced the flagship launch of the Q8 heading ontoshowroom floors in 2019. To add to Audi’s SUV lineup the luxury brand has plans to launch new SUVs ranging from the tiny Q2 to the full-size Q8.
According to Automotive News, Audi has struggled in the luxury SUV segment coming in third place behind BMW and Mercedes-Benz. The addition of new SUVs should give the brand the opportunity to win back customers.
“The competition with our rivals will remain a neck-and-neck race,” Audi Sales Chief Dietmar Voggenreiter said in an interview at the company’s headquarters in Ingolstadt, Germany. “We should get a tailwind from our new models.”
Audi will unveil the Q2, the brand’s smallest SUV, during the upcoming Geneva Auto Show. The revamped Q7 will hit showroom floors in January of 2017, with the next generation Q5 slated to hit also in 2017. Automotive News reports that Audi has plans to roll out the brand’s first all-electric crossover in 2018, as a well as a possible crossover version of their TT coupe.