BMW Group Celebrates 100 Years
The BMW Group celebrated its successful history with the brand’s vision for the future of mobility in the next 100 years unveiling a Vision Vehicle.
Named the BMW VISION NEXT 100, the reveal is the culmination of the company’s thinking on the future of mobility well beyond the immediate short-term.
The BMW Group’s vision is that mobility will become comprehensively available on demand and tailored to every customer’s individual preferences.
In developing the BMW VISION NEXT 100, the main objective was to create not an anonymous vehicle but one that is highly personalized and fully geared to meet the driver’s every need, retaining the emotional connection with its driver that has always been at a BMW’s core.
Take a look!