Bootmobile Tour Kicks Off
This boot is made for driving! To celebrate its 100th anniversary, L.L. Bean is taking to the road in the Bootmobile. A nod to the iconic product that started it all back in 1912 when Leon Leonwood Bean created the Maine Hunting Shoe, and the eponymous outdoor gear and apparel retailer.
The newly unveiled Bootmobile remains true in likeness to the original Bean Boot, yet sports a tan rubber sole found in contemporary versions. The Bootmobile is true to scale, 20.5 times larger than a traditional 12” tall boot. It's powered by a Ford F-250 Super Duty Truck. Now that's versatility!
Throughout the year, the Bootmobile will surprise people in various locations throughout the country.