Chevrolet Partners with Funny Or Die, Kickstand Band and launches new Website
Chevrolet has announced the launching of ChevySmallCars.com, an all-new lifestyle-oriented website focused on its small car offerings, the Spark minicar, Sonic and Trax small SUV.
“The Spark, Sonic and Trax all target a younger, more socially savvy buyer,” said Steve Majoros, Chevrolet director of cars and crossovers. “When we looked at reasons for purchase, cross consideration and demographics, we found a number of similarities. By aligning these products we can be more strategic and create more engaging, sharable content that speaks directly to this audience.”
ChevySmallCars.com was designed with a younger customer in mind. The new site will allow visitors to engage and discover Chevy on their own terms. At the heart of the new site is “Small Talk,” which consist of three short episodes featuring the Sonic, Spark or Trax, produced by Funny Or Die and hosted by comedian Al Madrigal. The videos will also be hosted on Funny Or Die.
In the ”Sonic Sessions” feature of the site, up-and-coming artists Kickstand Band perform one of their songs in a Sonic. It’s filmed in a raw style, with the band’s music merging with environmental sounds to create a unique listening experience. The band gets creative with the small space in the Sonic, playing their song on smaller instruments.
”Find Your Smallmate,” another feature of the site, gives visitors the opportunity to take a small quiz and, based on their answers, matches a small car to their personality. A way for consumers to find the best small Chevy for their lifestyle.