High Flying Highlander
MotorWeek is gearing up for the New York International Auto Show next week. The all-new 2020 Toyota Highlander is one of the debuts we’ll be watching for. Toyota has created a 3D illusion to highlight the fourth-generation of their three row family hauler. This suspended creation will get plenty of exposure in the Big Apple. Toyota plans to project video on buildings around New York leading up to the show.
Within the Toyota line-up of utilities, the Highlander gets most of the business. We covered the upgrades in 2017 in a MotorWeek Road Test. Within the auto industry as a whole the Toyota Highlander has been among the top sellers in the highly competitive 3-row crossover utility segment. MotorWeek will be covering this and all the rest of the reveals at the New York International Auto Show next week.