Nissan to Revive Datsun Brand
Three decades after the last Datsun rolled off the assemly line, Nissan is bringing back the brand. But don't expect to see any Datsuns in U.S. showrooms. At this point, Nissan says the focus will be on emerging markets such as Indonesia, India and Russia where Datsun is expected to go on sale in 2014.
Nissan says reviving the Datsun namplate will help boost sales by capitalizing on the brand's reputation for value and reliability. Along with Infiniti, Datsun will be Nissan's third brand.