The Viper is returning to Detroit
One of the brawniest beasts to ever burn rubber is back! Chrysler will reopen its Conner Avenue Assembly Plant in Detroit for the production of the next generation SRT Viper. The new Viper will be marketed under the newly-formed SRT brand instead of Dodge.
“The next generation Viper will make its return to the product lineup in late 2012 as a 2013 model,” said Ralph Gilles, President and Chief Executive Officer - SRT Brand and Motorsports, Chrysler Group LLC. “We’re extremely excited that our ultimate American sports car will continue to live on and be produced exclusively here in the Motor City.”
Viper production began in May 1992 at the New Mack Assembly Plant, then moved to the Conner Avenue site in October 1995. All Vipers that rolled off the line were hand-built. Over the course of 15 years, Conner Avenue employees built about 12 vehicles a day for a total of 22,070 Vipers.