What Women & Men Want in Car-Buying
What women - and men - want when it comes to car-buying is another Mars versus Venus story. Or in this case Mini versus Ferrari. A recent survey by TrueCar.com highlights the fundamental differences between genders as women gravitate toward smaller, more fuel-efficient cars and crossovers, while men prefer fast, sporty vehicles with curb appeal, or large, brawny trucks and SUVs. According to TrueCar.com, the top brand in sales for women was MINI, while Ferrari was the favorite among men. The results are based on over eight million retail purchases in 2011.
"While gender preferences amongst the buyers of various automotive brands still exist, the gap is narrowing," said Jesse Toprak, Vice President of Market Intelligence at TrueCar.com. "The SUV and truck heavy mix of the domestic automakers continue to generate a disproportionate number of male customers, while the exotic brands remain to be the best medicine for a midlife crisis."
Another noteworthy finding from the survey, the new, beefier, and some would say more masculine, Volkswagen Beetle, had a higher percentage of male buyers in 2011, with 45 percent compared to just 39 percent being male buyers in 2010.