2022 Ram 1500 “Built to Serve” Edition Honors First Responders
Ram has unveiled their 2022 “Built to Serve” series of trucks dedicated to the three main first responder services.
This special edition series of trucks has been offered by Ram since 2019, starting with an homage to military service members. The first 2022 Ram 1500 pickup to be built in the series honors the firefighter community. “Built to Serve” models are available on Ram Big Horn models and in all body styles and powertrains.
Each of the three main first responder services will be honored by two specially selected and unique low-volume exterior paint colors. For example, the firefighter model is finished in Redline paint with Diamond Black exterior accents; the cabin is primarily black with orange accent stitching, as seen on the included performance cloth and vinyl sport seats.
All Ram 1500 “Built to Serve” editions will feature a United States flag and unique “Built to Serve” decal on each of the rear quarter panels; much larger exterior modifications come by way of an all-black grille and grille surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels finished in a unique-to-edition Technical Gray. Wheel-to-wheel side steps and dual four-inch exhaust tips are also finished in black.
Inside, these special models come with velcro panels embroidered with the “Built to Serve” namesake. They are found on each of the front seats and front seat inboard shoulder panels. The idea is that customers will be able to further personalize their rides by way of velcro name tags, flags and miscellaneous morale patches typically associated with military and first responder gear. Further digging into this motif, the back of the front seats are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing, a mounting system primarily used for tactical equipment.
In addition to these edition-exclusive features, “Built to Serve” models are configured with Ram’s 4x4 Off-Road Group package. This outfits the truck with all-terrain tires, an electronic-locking rear axle, hill-descent control, tow hooks and heavy-duty off-road-calibrated shock absorbers on all four corners. The bottom of the truck is protected by skid plates, located on the front suspension, steering gear, fuel tank and transfer case.
All 2022 Ram 1500 “Built to Serve” editions will come with a unique instrument panel badge, Black Onyx Chrome interior trim and all-weather floor mats. Lockable console storage is optional.
After destination, 2022 Ram 1500 “Built to Serve” models will retail for $48,420. Production will begin this month at the Sterling Heights Assembly Plant in Michigan, slated to go on sale sometime in the spring of 2022.