Apple Developing its own Electric Car
According to The Wall Street Journal and other media, Apple is reportedly developing its own electric car, one that resembles a minivan. The effort is known as “Project Titan”. Many critics point out that launching a car will indeed require a titanic effort, and certainly be a much tougher challenge for Apple than just building a better smart phone. With huge cash reserves, Apple will not be hampered by lack of funds, a plight that has sunk many other fledgling automakers including Fisker. Even Elon Musk admits that his Tesla Motors is still losing money on every car it builds. Some observers think that Apple might be more interested in building an advance electronic interface to sell to existing carmakers rather than developing their own standalone car. As U.S. A. Today notes, Apple’s project could be more about developing an “iDash” rather than an entire “iCar”. Still, there are other reports that Apple has had discussions with major parts suppliers that could conceivably assemble an entire car. This idea would fit with Apple’s strategy of using independent overseas manufacturers to produce most of its products.