Jaguar Teams Up with Hot Wheels for Unique Reveal of New F-TYPE
The new Jaguar F-TYPE has completed its journey from sketchpad to showroom with a unique tour – in Hot Wheels® model form – of the Jaguar Design Studio. The 1:64 scale sports car model, complete with perfectly recreated black and white camouflage wrap, navigated 25 loop-the-loops, three gravity-defying jumps and 44 corners along the 232-metre long Hot Wheels orange track laid out around the studio. On the way, it raced from a design review of original sketches, past digital renderings, colour and materials samples and a clay model, revealing the details of new F-TYPE’s purposeful, beautiful and timeless design before coming to rest beside the real thing. Julian Thomson, Design Director, Jaguar, said: “As a designer and huge car enthusiast, Hot Wheels models have been a part of my life since childhood. They capture the imagination, make owning the car of your dreams a reality, and give you the first opportunity to actually ‘drive’ a car. “We are used to creating models in clay but seeing such a finely-detailed 1:64-scale model of the new F-TYPE race around the studio, showcasing every stage in our design process, was a truly unique experience.” Working in close collaboration, designers from Jaguar and Hot Wheels used the CAD data of the real car to craft the precise 3D-printed model, recreating every beautiful detail of the new F-TYPE, including its striking new clamshell bonnet, distinctive super-slim Pixel LED headlights and more sculpted front and rear bumpers. The Hot Wheels team also faithfully recreated the Velocity Blue colour from the SVO Premium Palette, and even hand-painted the F-TYPE badge on the back before the model was camouflaged ahead of its own ‘reveal’ in the film.