Next Gen Mini Spotted Alongside Brand’s Future Strategy
We’ve gotten our first look at the next generation MINI, albeit concealed by a camouflage wrap. This reveal coincides with the brand’s unveiling of their future strategy, which focuses on key points such as sustainability, innovation, and individualism.
According to MINI, a new generation of all-electric models is slated for as early as 2023, with two models being built from the ground up for “pure electric mobility.” A third model, a successor to the current MINI Countryman, will be built at the BMW plant in Leipzig, featuring a combustion engine and electrified drive. All other MINI models will be produced at the Oxford plant, the heart of MINI production in the UK.
The future MINI portfolio will include the MINI 3-door and a crossover model in both the small-car and the premium compact segment. It is expected to find these models powered by conventional combustion engines, too, with efficient fuel economy numbers.
Along with new looks and new powertrain options, the next model generation of MINI will feature more tech and greater room for individualism. The instrument panel is said to have surfaces, akin to a “canvas,” that can be tailored by the driver to better suit their needs. The colors and patterns can also be stylized to “create their very own personal interior.”
While MINI welcomes the new, they continue to embrace tradition. Channeling the design principles from the original Mini designer, Alec Issigonis, they have continued to craft a vehicle with a small footprint on the road “with a length of slightly over three metres.” The brand is ready to use these principles in order to meet the European “Fit for 55” program, which entails a 55 percent reduction in car fleet CO2 emissions by 2030.
Other sustainability measures include using recycled materials, such as aluminum, bottles, and even fishing nets, to form the raw materials needed throughout the vehicle-- used for components such as roof liners, seats, floor mats, and more.