Self-Driving Cars Could Boost Future Automotive Sales with the Elderly
Self-driving cars may help the slump in demand from younger drivers by tapping into the fastest-growing demographic, the elderly. Over the past for years we’ve watched technology in vehicles enhance in so many ways. With all of the advancement being geared towards the millennial drivers it leaves you to wonder has manufactures neglected the aging driver. According the Federal Highway Administration by the year 2030 nearly 25% of people in the U.S. with drivers licenses will be over the age of 65. As these drivers age, many of them will reduce their drive time to avoid driving at night, rush hour traffic and bad weather.
Automakers are adopting technology that is transforming how automobiles interact with consumers as well as how they drive, paving the way for the emergence of the self-driving car. This growing technology could be what older drivers need to feel safe while on the road. While this approach may be somewhat alarming to automotive enthusiasts, it will be a boon for everyone that loves or needs the everyday freedom that driving an automobile provides. The self-driving car will not only continue America’s love affair with the automobile and move it to an even higher level for the elderly.