by John Davis
American companies have a long tradition of using promotional vehicles to sell products. There’s the Oscar Meyer Weinermobile, Hershey Kissmobile, and the Planters Nutmobile. But, the Nutmobile is more than just a billboard on wheels. With Mr. Peanut by his side, our over the edge guy Steven Chupnick cracked how the Nutmobile is helping the environment one monocle at a time.
You’re driving down the road and something unusual grows large in your rear-view mirror – why, in your rear view mirror. Why it’s the Planters Nutmobile! That’s right, a really big peanut on four wheels – and believe it or not, it even runs on fuel that can be made from peanut oil, bio-diesel.
GLENN GARCIA: The Nutmobile means a lot to Planters. It’s inspired by peanuts, made to look like a peanut and it gives back to the Earth the same way peanuts do.
This new generation nut mobile is based on a 2011 Isuzu NPR box truck is making its way across the country promoting the company’s "Naturally Remarkable" tour.
GLENN GARCIA: We’re doing four urban parks in different communities this year. That we’re taking unused land and making parks for communities to enjoy.
As part of the nationwide campaign, the Nutmobile stopped in Washington, D.C. to build a park and restore an area in the Northeast part of the city. When I found out the Planters Nutmobile was in town, I had to come check out if they had room for one more nut in this shell. If only I had my top hat and monocle.
How about this for going green – the Nutmobile was made using several reclaimed materials and sustainable features, starting with re-used glass for the windows and windshield and steel recycled from old Fords. A wind turbine, as well as roof top solar panels, charge the internal batteries that power tour stop events.
The interior lighting is powered by low-energy LED’s. And speaking of the interior, one of the coolest aspects of the Nutmobile – the flooring is reclaimed wood from an old 1840’s barn in Lancaster County, Pennsylvania. Now here’s something few people have ever been able to do – ride on the top of the Nutmobile...
If Mr. Peanut is going to be up here for the Macy’s Day Parade, I need to check it out and make sure the view is perfect. Yeah, this looks pretty good. With the Planters Nutmobile, it’s all about keeping it green and natural. So, when you see it coming down the road, relax, and don’t go nuts!